How Movie Studios Are Combating Toxic Fandom Through Social Media

It seems like every franchise, from the MCU to Star Wars to even Lord of the Rings, has a large portion of toxic fans. In response, studios are coming up with new ways to combat aggressive fans, including taking over a star’s social media account. While franchises with zealous fanbases have become the dominant form of entertainment on film and television, with the admiration also comes many individuals who will critique, tear down, and even attack any new project within a franchise. Reports of toxic fan behavior are now commonplace, with House of the Dragon getting review-bombed because two women shared a kiss. It feels never-ending, and actors, filmmakers, and studios need to find a balance between taking on these potentially lucrative franchises while keeping themselves mentally and physically safe.